Work

The work, and how it took shape.

Explore selected projects across digital design, development, marketing, branding and architecture. See where the work began, the decisions that shaped it, and what we made together.

AnaMaria homepage with her portrait surrounded by client portraits and the headline Startups don’t have to be so hard.
Current website capture · November 10, 2026 · Design and development by Abstraction Creative

AnaMaria

Case study

A coaching website her team can manage

We designed, developed and maintained a Squarespace website for Anamaria Niño-Murcia's executive coaching practice. The site gives prospective clients a clear way to understand her approach and make contact, while allowing her small team to manage content and create new pages.

Digital Design · Digital Development

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AnaMaria's client directory with portraits and professional roles of people she has coached.
Client directory · Current website capture

Ernest

Case study

Custom subscriptions built around local ordering requirements

Ernest needed subscription commerce that could accommodate its own ordering conditions. Abstraction Creative handled Shopify development and designed and developed custom subscription software, including the subscription configuration page. The engagement also covered accounting and marketing system setup, support and maintenance.

Digital Development · Digital Design

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Ernest storefront opening featuring pet products and a Shop Now link.
Archived storefront opening · Design supplied by client · Shopify development by Abstraction Creative
The People & Purpose chapter on desktop, showing its blue title band, opening copy and a photograph of colleagues wearing race bibs.
People & Purpose · 2023 annual review / Published creative · Hearst / Development · Abstraction Creative

Hearst

Case study

A development partnership built on collaboration and trust

AC worked with Hearst on annual-review websites for the 2018–2023 editions, alongside foundation-related, United States Senate Youth Program and internal HR website projects. The relationship combined development with close collaboration on the experience each site needed to provide.

Digital Development

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FACT International

Case study

Bringing a consultancy’s brand, message and services online

FACT International needed a customer-facing website to introduce its business, showcase its services and support enquiries from prospective clients. AC handled strategy, branding, writing, design and development, bringing those elements together in a Squarespace site.

Branding · Digital Design · Digital Development

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FACT International’s homepage pairs its red logo and an introduction to the consultancy with a link to its services over a railway photograph.
FACT International homepage with the firm’s positioning and a link to its services.
A smiling person in a white robe against the teal homepage artwork and fine botanical outlines.
Homepage design detail · Photography, teal, and botanical linework

Wellness House

Case study

A wellness website with booking and payments built into the practice

Wellness House needed a website that could introduce its clinics and practitioners and support the work of running a practice. Booking and payments were still handled offline. Abstraction Creative designed, built, and hosted the website and set up the tools Wellness House needed to bring those tasks online.

Digital Design · Digital Development · Marketing

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Ink My Band configurator showing the background-color controls alongside a lime drumhead preview with a microphone port.
Original configurator design · Background color and drumhead preview

Ink My Band

Case study

Designing an online shop for custom drumheads

Ink My Band offered custom printed drumheads for musicians. Ordering one involved decisions about the artwork and the drum itself, from what goes on the head to where a microphone port should sit. Abstraction Creative designed and developed the storefront and product configurator using Ink My Band’s existing identity.

Digital Design · Digital Development

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Blue and violet paths lead into an illustrated conversation and analytics interface.
Original homepage hero illustration

Conversy

Case study

Showing how a website chat becomes a sales conversation

Conversy brought website chat, automated conversations, and customer relationship management into one platform. They hired Abstraction Creative to help prospective customers understand how those pieces worked together. We wrote the homepage and platform copy, created illustrations and supporting brand graphics around Conversy’s existing logo, and designed desktop and mobile product screens.

Digital Design · Marketing

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Selected Experience

Direct AC clients

  • California Institute of Technology
  • Lumio
  • Mindful Spencer
  • Narrativ (later Howl)
  • NoWaaay
  • Raynault
  • University of Southern California
  • Visual Ink

Agency and prior-role work

  • Alliance for Children’s Rights Work while at Endertech
  • California State University, Northridge Work while at Endertech
  • Natural Curiosities Work while at Endertech
  • Russian Copper Company Work while at Endertech, in partnership with Adore Creative
  • Studio System News Work while at Endertech
  • Under The Liner Work while at Endertech
How we work

Begin with what you want to make possible.

A request can have a clear starting point and still connect to other parts of the business. A website may need a stronger explanation of the offer. A new space may change how a service works. A campaign may reveal something the customer experience needs to support.

We explore those relationships with you and bring the relevant practices into the work.

Architectural Design · Branding · Digital Design · Digital Development · Marketing

Individual projects

A project gives a particular need the attention and focus it deserves. Together, we establish what the work should achieve, who it needs to serve, and the approach, responsibilities, scope, and investment involved.

That can begin with something new or with an experience, identity, place, or system that already exists. We consider what is worth carrying forward as carefully as what needs to change.

As the work develops, we make the direction tangible and bring you into the decisions that need your perspective. The agreed scope gives us a shared understanding of what we are working toward and how the project will reach its conclusion.

Discuss a project

Ongoing partnership

Some questions benefit from a relationship that stays close to the business over time. Our subscription keeps useful context, regular conversations, and learning connected to the decisions ahead.

We work with you to develop an understanding of your customers and experiences, interpret available evidence, and consider what deserves attention. For suitable existing websites, the relationship includes agreed quarterly SEO and content improvements within the current page structure.

When a larger initiative needs design, development, branding, or marketing work beyond that agreed scope, we define it as a separate project. Its learning can then inform the continuing relationship.

You can also commission an individual project without a subscription.

Explore the ongoing partnership

A useful beginning does not require a finished brief.

Bring the idea, the existing work, or the question behind the request. We begin by listening and exploring what would help. From there, we can agree a direction and describe the work, responsibilities, investment, and next steps in a proposal.

If you would like to explore a decision first, the guides can help you think through choices about a brand, website, system, marketing activity, space, or where to begin.

Explore the Decision Guides

What are you working toward?

Tell us what you have in mind and where you are now. We can start there.

Start a conversation

Start a conversation.

Tell us what you’re working toward and where you could use help. We’ll reply by email.

Tell us a little about yourself or your organization, what you’re trying to accomplish and what’s getting in the way.