The brief
Rocket Insights normally handled this work in-house. Its executive team wanted a fresh perspective on the design and an outside team that could develop the solution as well. AC was selected for both.
The inside-sales experience had a specific audience and purpose: helping Rocket’s team take prospects through project details, the decisions behind the work and the outcomes reported for its clients.
Inside-sales website · Capabilities
Alternating image and text compositions introduce Android and iOS work, with oversized letterforms linking the sections.
Editorial image and text arrangements shift into a blue product-strategy panel within the capabilities page.
Co-creating with the sales team
Extensive collaborative meetings with Rocket’s sales team helped align the experience with project objectives and business-development goals. Scripts were prepared around those objectives, giving the page sequence and the sales conversation a shared direction.
Data visualization was part of the discussion from the earliest prospecting conversations and remained part of the collaborative planning. It belonged within the explanation of the work, alongside the project stories and the questions prospects needed to explore.
Inside-sales project index
The project index uses alternating image-led entries to introduce Rocket Insights’ work and routes into its case stories.
The ezCater and Crackle entries vary the index rhythm with a feature banner, overlapping device image and split editorial layout.
Designing and developing the experience
We designed and built a sequence of pages that guided people through Rocket’s work and its outcomes. The interface supported detailed discussion of what the team had done, the choices it had made and how those choices related to reported business results.
This approach to sales enablement gave Rocket’s sales team a way to explain how the work connected with the results they reported.
The work included data visualization to help communicate those relationships. It also had to account for project information that could not be published publicly.
The website was used in real prospect conversations, bringing the interface, project narratives, scripts and visual explanations into the sales team’s work.
Inside-sales project-story openings
A Tokyo street photograph establishes the story before a two-column introduction pairs text with a television image.
A large product image leads into the project introduction and a split section explaining Rocket’s design-sprint work.
The story opening combines a photographic banner, oversized headline and a detailed two-column project introduction.
Inside-sales editorial sequences
The page moves between a colorful device composition, paired image and text, and a large architectural photograph.
Full-width photography, overlaid text and a paired text-and-product section develop the explanation of Rocket’s client work.
Interface imagery, a pale editorial panel and a full-width purple feature create a varied sequence through Rocket’s project story.
Inside-sales website · Mobile
Project storytelling on a narrow screen
The ezCater story pairs device imagery with a vertical sequence of explanations about Rocket’s client work.
The mobile layout layers a story headline and a single column of text over device photography.
The later public website
AC subsequently designed and developed Rocket Insights’ customer-facing website. That website launched, extending the relationship from the inside-sales experience to Rocket’s public presence.
Later public website designs
The later public-site presentation introduces a teal navigation system, a white story heading, a photographic introduction and an orange explanatory section.
The public-site design carries the teal identity through the Bose story, using a photo-led introduction and contrasting editorial sections.
Scope
UI/UX design · Website development · Sales-team co-creation · Project-story sequencing · Data visualization · Public website design and development
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