Ibiza Rural Villas

The brief

Before redesigning the website, we recommended addressing the brand. Its strategic direction, visual identity and messaging needed to develop together to support the digital experience.

Our guide to a brand refresh or rebrand covers the same decision about what still fits and what needs to change.

We used Design Thinking, Brand Strategy and facilitation methods to guide the work, evolving the existing identity rather than starting from scratch.

An identity rooted in Ibiza

The identity connected Ibiza Rural Villas with the island’s rural character and local story. An almond-blossom symbol became part of a wider visual language, supported by coordinated logo variations, typography, color and photographic direction.

The brand guide documented that system alongside guidance for voice, layouts and applications, creating a shared reference for using the identity across different settings.

The logo system included a primary blossom-and-wordmark composition, alternative formats and location-specific marks. These variations showed how the same identity could adapt to different spaces and place names.

Photography with a shared direction

AC photographed selected villas and areas of the island to help produce the project’s visuals. We also established photographic guidance so future photographers could understand the look and approach the brand needed.

The guide addressed light, tone, framing and composition, with direction for exterior and interior images. It gave new photography a common point of reference while allowing the character of individual properties to come through.

A custom multilingual website

We designed and developed the website in WordPress, including custom plugins built specifically for IRV’s requirements. The multilingual experience supported German, Spanish and English.

The website design organized the experience around people looking to rent, buy or list a property. Home, rental discovery and villa-detail designs show how the identity was carried into search, property information and the presentation of individual homes.

A guide to the island

We also crafted an Ibiza tourist guide and designed its printed form. The guide offered another way to connect guests with the island, extending the project’s editorial work beyond the website.

We used the guide content as part of the SEO effort and collaborated with a company in Spain on international SEO. Discover Ibiza and the website’s article designs show the editorial side of that wider effort, alongside the multilingual experience.

The brand beyond the screen

Our work extended to marketing collateral, print materials for in-home welcome packages and packaging for the almonds given to guests on arrival. We also designed logo applications for the company’s vehicles.

These applications carried the brand into the company’s everyday presence and the materials guests encountered during their stay.

Launch, hosting and team transition

The website launched, with AC also providing hosting. We prepared technical documentation for maintaining the CMS and the WordPress application, including the custom plugins developed for the project.

The transition to IRV’s team included files, brand guidelines, training and content-management guidance, together with migration to its new hosting instances. The handoff covered both the design resources and the technical information needed to maintain the application.