Work / Case study

Hearst

A development partnership built on collaboration and trust

Website development · Mobile UX · Agile collaboration

AC worked with Hearst on annual-review websites for the 2018–2023 editions, alongside foundation-related, United States Senate Youth Program and internal HR website projects. The relationship combined development with close collaboration on the experience each site needed to provide.

People & Purpose · 2023 annual reviewPublished creative · Hearst / Development · Abstraction Creative

Annual reviews, year after year

The annual-review sites formed a recurring part of the relationship. Across successive editions, AC helped bring Hearst’s yearly publications online, working with its team to develop the sites and refine how the supplied designs worked as digital experiences.

The wider engagement included the United States Senate Youth Program’s 2021 and 2022 online yearbooks, other foundation-related website work and internal HR sites.

Extending desktop designs to mobile

Hearst typically supplied the creative assets, with designs focused on desktop views. AC worked closely with its team to shape how those designs would function on mobile and carry the agreed direction through development across screen sizes.

The work shows how digital design for responsive websites can take shape alongside development when the original designs are for desktop.

That made mobile UX a significant part of AC’s contribution, with the experience worked through collaboratively during implementation.

2023 Yearbook · Desktop openingPublished creative · Hearst / Development · Abstraction Creative
2023 Yearbook · Mobile openingPublished creative · Hearst / Development · Abstraction Creative

A 40-page site, launched in two weeks

One assignment called for a 40-page website with multiple layouts and a two-week deadline. AC developed and launched the site within that window.

Daily collaboration through delivery

Daily check-ins and Scrum/agile practices kept the teams working together across the engagement. Close communication supported the ongoing adjustments needed to move from creative assets to finished websites.

Over time, that repeated collaboration developed into a relationship founded on trust. AC became a partner Hearst relied on to deliver under pressure.

AC’s scope

Website development, mobile UX, responsive implementation and collaborative refinement of Hearst-supplied creative assets.

Build with a collaborative development partner

We work alongside internal teams to turn creative direction into working digital experiences, with close communication throughout delivery.

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