Work / Case study

Ernest

Custom subscriptions built around local ordering requirements

Shopify development · Subscription software · Business-system configuration · Support and maintenance

Ernest needed subscription commerce that could accommodate its own ordering conditions. Abstraction Creative handled Shopify development and designed and developed custom subscription software, including the subscription configuration page. The engagement also covered accounting and marketing system setup, support and maintenance.

Archived storefront designStorefront design supplied by client · Shopify development by Abstraction Creative

The brief

Ernest sold pet essentials through a recurring bundle offer. Its local operation had business-specific conditions for custom orders that available subscription plugins could not capture. The business needed software that could support those requirements within its subscription experience.

The client supplied the storefront designs. AC took responsibility for Shopify development and for designing the page where customers configured their subscriptions.

Client-supplied storefront designs

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Archived storefront designStorefront design supplied by client · Shopify development by Abstraction Creative

Scroll within each full-page image to explore it, or select the image to enlarge and zoom.

Custom subscription software

We designed and developed a custom subscription plugin to fill the gap. Customers could configure their own bundles, choose delivery frequency and add extras. They could also change, pause or cancel their subscriptions.

We start similar subscription systems and billing projects by mapping what customers can change, when those changes take effect, and how they affect fulfilment.

Customers could add products to their subscriptions within the business's shipping windows, with the custom solution accommodating Ernest's ordering conditions.

The subscription configuration page brought the customer choices into a clear flow: select treats, set shipping frequency, add extras, then review and check out.

The subscription configuration page

Archived subscription design · Includes placeholder contentSubscription configuration page design · Abstraction Creative

Scroll to explore the page design, or select it to enlarge. This archived design includes placeholder product images and pricing.

Business systems and ongoing support

Our work extended beyond the storefront and subscription software. We set up and configured Zeni for accounting and Klaviyo for marketing, alongside the Shopify development work.

We also provided support and maintenance for the implementation. These services formed part of the engagement with Ernest, alongside the custom software and business-system configuration.

Storefront UI revision records

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Archived UI revision recordStorefront design supplied by client · Shopify development by Abstraction Creative

Scroll within each full-page image to explore it, or select the image to enlarge and zoom.

Launch and use

The solution launched and worked well for the business. It provided the subscription flexibility Ernest needed while accommodating the conditions behind its custom orders.

AC’s scope

Shopify development · Subscription configuration page design · Custom subscription plugin design and development · Zeni and Klaviyo setup and configuration · Support and maintenance

Subscription commerce that fits your business

We design and develop digital experiences around the choices your customers make and the conditions your team needs to manage.

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