Moving beyond email and phone calls
Ordering custom furniture had typically involved a manual exchange over email or the phone. A customer might need to choose a leg style, a material, a tabletop or a color, with those choices shaping the configuration and its pricing.
Pair wanted customers to make those choices through its website. The brief brought together the customer experience, the commercial logic behind the products, and the team’s ability to manage the system themselves.
Designing the configuration experience
AC built the configurator and designed the interface layouts around the choices customers needed to make. Different products called for different options: the legs and materials of a desk or chair, for example, or a tabletop and its color.
In product configurator development, the interface needs to reflect which options work together and what each choice does to the price.
Customers could configure their orders, obtain quotes and save configurations. The experience brought their product choices into a digital process they could work through and return to.
Furniture choices · Current Mix collection
Connecting choices with pricing
Pair supplied the pricing and the rules behind it. AC applied that logic within the configurator, connecting the available customizations with the commercial requirements of the order.
This required collaboration on both the interface and what happened beyond it, including where customer questions and orders needed to be routed within Pair’s service process.
From product choice to the next conversation
Choose
Product options
- Leg style
- Materials
- Tabletop
- Color
Options varied by product.
Connect
Pricing logic
Supplied by Pair.
Implemented by AC.
Continue
Configured orders
- Save a configuration
- Get a quote
- Configure an order
Customer questions and orders
Service routes planned with Pair’s team
A system Pair could manage
Pair’s team prepared the product assets, uploaded them to the system and maintained pricing. The configurator gave them control over that content as part of their own workflow.
The relationship continued after launch. AC handled maintenance requests and made adjustments as Pair’s service needs grew, helping the configurator evolve alongside the team’s day-to-day use.
From launch to regular use
The configurator launched and was used regularly. AC recalls a rise in online orders for Pair’s more popular collections, with customers using the online process in place of exchanges that had typically taken place over email and phone calls.
AC’s scope
Product configurator development, UI/UX layouts, implementation of Pair’s pricing logic, support for team-managed product assets and pricing, collaboration on enquiry and order routing, and ongoing maintenance and adjustments.
Bring your product choices online
We design and develop digital experiences that connect what customers need to choose with how your team manages the work behind each order.
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