Work / Case study

Ink My Band

Designing an online shop for custom drumheads

Storefront design and development · Product configurator design and development

Ink My Band offered custom printed drumheads for musicians. Ordering one involved decisions about the artwork and the drum itself, from what goes on the head to where a microphone port should sit. Abstraction Creative designed and developed the storefront and product configurator using Ink My Band’s existing identity.

Original storefront design · Product page and drumhead preview

Artwork and drum specifications on one page

We placed the drumhead preview beside the ordering controls so customers could see how their design would look as they made choices. Customers could upload artwork, add text, and choose a background without leaving the product page.

Artwork upload · Add a file or link to an image
Text controls · Typeface, color, size, and transparency
Background color · Preview with lime applied

Making room for the microphone

Customers chose a drumhead size and decided whether to add a microphone port. Selecting a port revealed placement and reinforcement options. The preview showed where the opening would sit in relation to the artwork before customers added the drumhead to their cart.

Microphone port · Nine o’clock position with a chrome reinforcement ring

From configuration to order

The configurator went live, and customers used it to place custom drumhead orders.

Build a better way to order custom products

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