The client and the brief
Anamaria helps startup founders and leaders navigate the emotional and interpersonal demands of building a company. Her practice includes individual and co-founder coaching, leadership development through T-group retreats, and practical content for ongoing learning.
She needed a dedicated personal brand website that communicated the warmth and rigor of her work. It also needed to serve a small team responsible for keeping the practice's information current as its offerings evolved.
A clear path from interest to inquiry
Working from Anamaria's positioning, content and initial ideas, we designed an experience around the needs of prospective clients. The homepage acknowledges the pressures of startup leadership, introduces her approach and creates distinct routes into coaching, content and community.
Real client portraits and a personal voice make the relationships behind the practice visible. The client directory presents people with coaching context, giving visitors a way to understand who she works with.
Prominent Connect actions lead visitors toward a direct conversation. The coaching page introduces a new-client fit chat, and the contact page explains what to share in an inquiry and what happens next. Separate program pages provide application paths for group experiences.
A personal path from interest to inquiry
A website her team can manage
We built the site in Squarespace so Anamaria's team could update content and create pages as the business changed. This supported the day-to-day needs of a practice with evolving programs, resources and client information. Our scope included website design, development and maintenance.
That ability to maintain the site was a deciding factor in the Squarespace development.
Room for evolving content and programs
The result
The practice gained a dedicated personal brand presence, clear inquiry paths and a website its team could manage. The design remains in use as its content and offerings evolve. The enduring value of the project is a website that supports both prospective clients and the people running the business.
AC’s scope
Website design · Squarespace development · Content editing and new-page creation · Maintenance
A website your team can manage
We design and develop websites that help people understand your work, take the next step and keep your content useful as the business changes.
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