Start with a visitor
The homepage opened with a familiar problem for marketing teams. Someone visits the site, looks around, and leaves without getting in touch. We illustrated what could happen if the site started a conversation at that point. A bot could ask what brought the visitor there, share something relevant, or invite them to book a meeting.
Show where the conversation can go
On the platform page, we organized the content around four parts of the product: Campaign Bots, Answer Bots, the CRM, and the website messenger. Each section gave readers a way to see what that part did. In one Campaign Bot example, the visitor’s response determined the next step. The bot could share a customer story or ask a follow-up question and offer to schedule a discovery call.
Show how a person picks up the chat
The mobile screens showed what happens when a visitor asks to speak with someone. A team member can join the same conversation, read what the visitor has already asked, and pick up from there. The desktop CRM and mobile task screens showed how the team could follow up after the chat.
