Brand strategy
Brand strategy and positioning.
Your knowledge of the business is our starting point. Together, we consider what people value about it, what should remain recognizable, and what needs to change. We turn that understanding into useful decisions about positioning, personality, and messaging—giving the identity a foundation to build on.
Brand strategy can stand alone or form part of a wider branding engagement.
Brand identity design
Brand identity and visual expression.
Logo, typography, color, imagery, and language work together to make your brand recognizable. We develop their relationships into an identity that can adapt to different messages and formats while retaining its character.
We explore possible directions through examples of how your brand will appear in use. You can see how the choices work together, understand the reasoning, and help refine the expression.
Brand applications
Brand applications and connected experiences.
People encounter your brand in the website they use, the message they receive, the packaging they open, and the place they visit. We help connect those encounters so the character and promises of the brand are reflected in what people experience.
That may bring Branding together with Digital Design, Digital Development, Marketing, or Architectural Design. We involve the expertise the situation calls for, whether you need one focused application or several connected pieces of work.
Brand handover
Brand guidelines, assets and handover.
Your team should be able to find the right materials, understand the decisions, and put the identity to work. Our branding handover includes:
Selected work
Ibiza Rural Villas
Brand evolution and a website
The almond blossom gives the identity a connection to Ibiza.
A request to redesign the Ibiza Rural Villas website led to a broader look at the brand. Abstraction Creative recommended addressing the strategy, visual identity and language together, evolving the existing identity.
The work represented in the brand guide connects brand meaning and personality with logo variants, typography, color and applications. The website launched, and AC helped transition the work to the client team.
- A brand guide explaining the direction, visual and verbal principles, and their application.
- Organized logo files with the versions needed for different uses.
- Editable templates for the materials your team creates regularly.
- A shared asset library that keeps the agreed materials accessible and organized.
- An implementation roadmap setting out priorities, responsibilities, and next steps.
- A team walkthrough to explain the work, answer questions, and discuss its use.
For strategy-only engagements, we provide the agreed direction and roadmap for your team or chosen creative partner to carry forward.
Brand evolution and ongoing support.
New products, services, and audiences can change what your brand needs to communicate. Feedback from customers and your team can reveal what is working and what needs attention.
We can support those decisions through a focused project or an ongoing partnership. Our subscription provides monthly working conversations and a shared record of decisions and learning, helping us agree what deserves attention next.
Work beyond the subscription’s agreed scope is proposed separately.
Our guide can help you decide whether to refresh or rebrand by examining what still fits and what has changed.
Discuss your branding project.
Whether you have a clear brief or a question you’re still working through, tell us what you want to create, change, or understand. We’ll help define a useful next step.
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