About
The work begins with people.
Abstraction Creative is a creative consultancy. We work through ideas with you, from what you want to accomplish to how we’ll make it happen. What you and your team know about your business, the people you serve and how the work gets done shapes our decisions from the start. We bring our experience and creative judgment to those decisions and carry them through into the work itself.
How Abstraction Creative began
Abstraction Creative started in Los Angeles in 2017, bringing brand strategy, design, development and marketing together. We wanted to work closely with the people who knew the business best and stay involved from the first conversation through to making the work. Today, we bring that approach to brands, digital experiences and physical spaces.
Why this matters to me
I started Abstraction Creative because I wanted to use design to help people decide what was worth investing in. I’d seen organizations spend tens of thousands of dollars on changes they believed would make a difference. By the time they reached out, they were still dealing with the same problem and had less money left to solve it. Sometimes the people who dealt with that problem every day had never been asked what would help.
Those experiences changed the questions I ask. If we make this change, what gets easier, and for whom? Where might people still get stuck? What would we need to see to know the investment was worth it?
That’s why we’ve put so much time into building our subscription. I wanted us to have time to learn how a business works, improve what’s already there and help it prepare for growth. What makes it worthwhile for me is seeing people across an organization get the tools and the opportunity to do their best work.
Your knowledge belongs in the work
You know why past decisions were made, what’s worth keeping and where you want the business to go. Your team knows what it takes to make things work day to day. Someone might show us a workaround they rely on every morning or tell us which question customers keep asking. We make time for those conversations early so what we learn can shape what we make.
When there’s a decision to make, we share what we’d recommend and why. If we see another way forward, we talk through what it could solve, what it would take and what it would mean for the people doing the work. We agree together on what to tackle first, then take responsibility for carrying that decision through.
A team you can work with
We’ve worked with Fortune 500 companies and some of the world’s largest privately held companies, as well as midsize and small businesses, startups and solo entrepreneurs. Our work on buildings and spaces has brought us together with commercial real estate developers, homeowners, interior design firms, contractors and tradespeople.
We build the team around what your project needs. You work directly with the people doing the work and have the support of everyone involved. We bring together different skills, backgrounds and levels of experience because people notice different things. A junior designer working through a detail might spot something the rest of us missed. Someone who’s seen similar work through launch might know what to test before we commit.
Digital Design
Customers keep asking which of your services is right for them. We’d listen to how your team helps people make that choice today, then prototype a clearer way to present the options. We’d try it with customers to see what they can decide for themselves and where they still need help.
Digital Development
You’re adding locations, and every change to hours, addresses or booking links has to be made in several places. We’d walk through an update with the people who handle it, work out where each detail should be managed and build the connections your team needs. Then we’d test the setup together by adding a location.
Marketing
You’re preparing to launch a new service. We’d work with your team to decide who it’s for, when they’re most likely to need it and what they need to hear. Those decisions guide where we run the campaign, what it says and what we give your team to help them follow up.
Branding
Your business has grown, but customers still know you for the service you started with. We’d learn what people already recognize and trust, then work with you on how to explain what’s changed. We’d try the language and visual direction in something your team actually uses, like a proposal or a sales presentation.
Architectural Design
At home, the kitchen might be where you cook, where the kids do homework and where everyone drops their bags. We’d walk through a typical evening with you, sketch options for the layout, storage and lighting, and work through what’s worth keeping with you and any interior designers or contractors already involved.
In a shop, the queue might cut across the entrance just where staff need to pass to restock. We’d walk the space with you and your team, then compare layouts by how they’d work during a rush and what each would take to build.
What we do with what we learn
Say your website is bringing in more inquiries, but few are for the services you want to grow. Search data can show what people looked for and which pages they found. The people answering those inquiries can tell us what callers expected and where they got stuck. Together, we can work out whether to make the service easier to find, explain it more clearly or give people a better way to reach the right team.
We agree on a change and what to watch for. We might rewrite a service page and check whether it brings in more relevant inquiries and makes follow-up easier for your team. The results help us decide whether to refine the page, look elsewhere for the issue or put the next investment toward something more useful.
That’s how we work with you over time. We use what we learn to improve how people find and use your site, then check what those changes did for your business. When you’re ready to add a service, reach a new market or serve more customers, we have a better basis for deciding what your website, systems and team will need next.
The relationship is part of the work
We want you to feel comfortable bringing us an idea while it’s still taking shape or telling us when a recommendation doesn’t fit. You can expect the same candor from us. If we see a decision that could put extra pressure on your team or use budget you need elsewhere, we’ll bring it up early and talk through the options with you.
If we’ve missed something, we’ll tell you what happened and what we’re doing to put it right. If your priorities change, we’ll work through what that means for the work we’ve agreed to. We want you to know where things stand and be able to count on us to follow through.
Keep learning. Keep moving forward.
When we develop an identity, we work with your team on how it applies to the materials they make every day. Knowing why we made certain choices helps them adapt it when a new need comes up and show the next person how to use it. We want people to feel confident using what they helped shape and bringing their own ideas to what comes next.
What would you like us to understand?
Tell us what you’re working toward and what’s getting in the way. We’ll talk through what a good result would look like for you and your team and where we can put our time and skills to work.