Work / Case study

FACT International

Bringing a consultancy’s brand, message and services online

Strategy · Branding · Writing · Web design · Squarespace development

FACT International needed a customer-facing website to introduce its business, showcase its services and support enquiries from prospective clients. AC handled strategy, branding, writing, design and development, bringing those elements together in a Squarespace site.

FACT International homepage with the firm’s positioning and a link to its services.Website design and development by Abstraction Creative.

A clear introduction to the business

FACT’s work spans organizational transformation, innovation, and data and digital strategy. Its website needed to give prospective customers a way to understand that offering, explore the services available and contact the company.

Lead generation was the purpose of the site. The company introduction and service information provided the foundation for a prospective client’s next conversation.

FACT International Services page introducing the firm’s digital transformation work.Website design and development by Abstraction Creative.

Developing the message and presentation together

AC’s role covered both what the website communicated and how it presented the business. Strategy, branding and writing informed the company’s introduction and service descriptions, while the website design brought that material into a consistent presentation.

The brand strategy gave the website a consistent way to explain the consultancy and its services.

AC also developed the site on Squarespace, carrying the design and content through to implementation.

The delivered website

The site launched, and its current version still reflects AC’s work. It presents FACT’s business and services with contact routes for prospective customers.

AC’s scope

Strategy, branding, writing, website design and Squarespace development.

Present your business clearly

We bring strategy, content, design and development together to help businesses explain their work and give prospective customers a clear next step.

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