GLCC

The brief

The starting point was a product idea that needed to become a company people could understand. GLCC needed to explain what its containers could offer, why the idea deserved consideration and how the business planned to develop it.

Branding brought those questions together. The work connected the company’s visual identity with the research, writing and presentation materials needed for seed investment discussions.

Research behind the story

We researched existing sustainability and carbon studies alongside the branding work, examining the information available to support the proposition. We also worked through calculations around space saving and the overall footprint to explore the potential implications of the collapsible design.

That work helped us assess the credibility of the ideas being presented and develop supporting content. AC carried out most of the research and writing, bringing the findings into the brand, marketing materials and investor decks.

An identity drawn from the product

The layered logo takes its cue from the product’s central idea: containers that collapse and stack into less space. That connection gave the identity a visual relationship to the innovation it represented.

We developed the mark into a wider system of logo formats, color, typography, voice and imagery. Blue-treated photography and blueprint-style linework extended the industrial character beyond the logo.

The brand guide documented how those elements worked together, including logo-use rules, typographic hierarchy and application examples for advertising, social media, email signatures and business cards.

Developing the investor presentations

The research and identity came together in marketing materials and presentations for prospective investors. We developed the supporting content and worked through many iterations of the decks.

Our approach to investor presentation design brings the argument, supporting evidence, and visual design together.

These presentations gave the company a format for explaining the product, its potential space and footprint benefits, and the business proposition. The work involved developing the content and visual assets together so the argument could be presented as a connected story.

A public website and investor communications

AC designed, developed and launched the public-facing website, investor portal and intranet. The website carried the brand into company and product information, while the investor experience extended the communication beyond the initial presentation.

The portal and intranet presented information about where investment went, the stages of container development, business-development initiatives and contracts. This brought the company’s progress into the digital experience alongside its proposition.

Supporting the work as it grew

Our role continued through hosting, WordPress maintenance and the expansion of brand, marketing and web assets. The publishing workflow combined WordPress CMS content entry with digital assets created by AC and uploaded to pages.