Work / Case study

Data Migrators

Making a technical offering easier to explore

Digital Design · Digital Development

Data Migrators brought us in to design and build its company website. We worked with its team to shape the user experience around a technical offering that spans software, upgrades and data services.

Data Migrators company website · Homepage openingWebsite design and development by Abstraction Creative with Data Migrators.

Two routes into the technical offering

The homepage gives visitors a choice early on. They can explore MettleCI, a DevOps tool for IBM DataStage, or go directly to the Rapid DataStage Upgrade offering. Further down, four service descriptions explain where the company can help with migration, test data, warehousing and governance.

That separation was part of the information architecture, giving visitors different routes depending on the problem they came to solve.

We used design thinking with the Data Migrators team to shape the interface and carried those decisions through to the website build.

Data Migrators company website · Services overview

From the homepage to MettleCI

The homepage’s MettleCI link opens a product page on the Data Migrators website. It introduces the software, then pairs individual features with examples from the product. The code-quality section gives visitors a look at what a report shows and a video if they want to see more.

MettleCI product page · Opening
MettleCI product page · Code quality feature

The company website today

The current site still reflects the design and development work we did with Data Migrators. You can see how the company presents its services and guides people to the next level of detail.

Visit the Data Migrators website

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We work with client teams to shape and build websites around the business they need to present.

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