Work / Case study

Barkful

Website development for fresh dog food and treats

Website development · Fresh dog food and treats · Atlanta

Abstraction Creative developed Barkful’s website for its fresh dog food and treats. The current Atlanta storefront brings product discovery, product choices and ordering information into one customer experience.

Homepage introduction · Current website captureWebsite development · Abstraction Creative

The business and the website

Barkful offers fresh dog-food recipes alongside single-ingredient treats. Its website introduces the food, presents the available recipes and gives customers routes into the product catalog. Product imagery and descriptions help explain what each item contains and how it fits within the range.

Product information and choices

Individual product pages bring together imagery, descriptions, size options and quantity selection. They also provide ingredients, nutrition and feeding information, giving customers more detail as they consider what to order.

The Lickin’ Chicken page, for example, presents different bag sizes alongside the recipe and product information. Treats have their own product listings and purchasing paths within the storefront.

Making ordering information available

The site distinguishes local fresh-food delivery from the nationwide shipping available for treats. Product pages and frequently asked questions explain the delivery arrangements and pickup options, so customers can review that information before placing an order.

Questions about delivery and pickup were part of the e-commerce development, alongside how customers browse products.

The public website also includes information about Barkful’s story, its product approach and where customers can find the food. Together, these pages support the product catalog with context about the business and its offer.

AC’s scope

Website development.

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